#8 Launch and Learn with Jim Partner
b"Jim Partner is president of The Partner Company and an adjunct professor at St. Joseph's University in their food marketing program. In this episode we talked about how to successfully launch a food or beverage product.\\n\\n\\u201cLaunch and Learn\\u201d is somewhat of an oxymoron\\u2014and it\\u2019s the exact opposite of what makes for a successful launch strategy in the food or beverage space. \\n\\nWe discussed:\\n\\u2022\\tWhy most new product launches fail \\n\\u2022\\tWhy launching a food or beverage product is so different than other sector\\n\\u2022\\tThe right research\\n\\u2022\\tBrand development\\n\\u2022\\tYour brand story\\n\\u2022\\tGaining distribution\\n\\u2022\\tConsumer support\\n\\u2022\\tThe retailers\\u2019 role in this process"