Rick Lynch is the senior vice president for business development at Verifi. He got into the payments industry in 1999, and has been innovating in the space ever since. We sat down with Rick on this week’s episode of Payments Innovation to learn more about what Verifi is doing to shake up the industry and equip business owners to take control of their chargebacks.
They’re creating post-authorization tools to help reduce risk and loses after the sale by preventing and fighting chargebacks, preventing customer disputes, and any other negative events that happen after the sale. While most of the vendors you see in the marketplace today are really focused on before-the-sale, Verifi is focused on the opposite--and it’s really working out in their favor.