How to Solve a Problem Your Customers Don’t Know They Have with Mark Ridley

Published: Nov. 10, 2020, 5 a.m.

Your product has one purpose…

Solving a customer’s problem.

But what do you do when they don’t even know they have a problem?

That’s a challenge Mark Ridley, Co-Founder & Managing Director at Green Shoots FX, tackled in starting his FX company.

He joins the show today to share the lessons he’s learned in launching Green Shoots.

We discuss:

  • How to educate your customers
  • How to enter a crowded market
  • What to do about your customers’ other problems

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Until next time!