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Joran Hofman

As investors, we need to look past numbers and look at the business. Those that know me, know that I love the SaaS (Software as a Service) business model because it\\u2019s highly scalable. In this episode, my next guest talks about his background, why he created a SaaS business, the pros and cons of SaaS, and what to look for when investing in SaaS. And for those entrepreneurs out there, he also provides actionable growth hacking techniques on how to quickly grow your business. Please welcome Joran Hofman.

Payback Time Podcast

Payback Time is a podcast for investors. The goal of this podcast is to help make investing approachable and easy to understand. We will interview beginner and experienced investors and ask them to share stories on how they got started, what challenges they faced, what mistakes they made, and what strategy works for them today. The overall objective is to provide you with a roadmap that helps you become a better investor.

Key Timecodes

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• (01:00) - Joran Hofman\'s background story
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• (03:06) - His business model at Reditus
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• (05:26) - How he is growing that company
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• (06:37) - How big his team is.
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• (07:12) - How he brings partners to his SaaS ecosystem
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• (09:32) - Strategy of attracting subscribers to the SaaS platform
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• (09:53) - The platform plans and structure
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• (11:10) - Marketing tips using Linkedin
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• (13:05) - His strategies and "win win win" customer relationship
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• (14:21) - His processes
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• (16:24) - Organic marketing vs  paid  advertising
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• (17:12) - The importance of good customer onboarding support
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• (20:07) - What are the pros of a SaaS business?
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• (21:25) - The advantages of not selling any physical thing
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• (23:29) - The advantages of the affiliate business model
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• (24:17) - What are the cons of a Saas business?
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• (25:15) - The bootstrapping strategy
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• (29:14) - What investors look for in a SaaS company
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• (31:35) - The numbers and strategies
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• (35:07) - The worst business or investment advice he ever received
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• (36:13) - The best business investment advice he ever received
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• (37:44) - Get in touch with Joran Hofman
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