In this episode, Misha Kaura interviews Rachel Ford. Rachel is the President of Ford Media Lab, a female-led content marketing and social media agency based in Brooklyn, NY, specializing in strategy, photography, content curation, community management and analytics for established brands.
After attending OTIS College of Art and Design for fashion design, Rachel earned a degree in Business, merging her creative talents with a keen understanding of brand marketing and strategy.
Following an impressive career as an award-winning mixologist, Rachel went on to represent Tanqueray Gin as the National Ambassador, demonstrating unparalleled influence and strategic vision during her nearly five years in the role.
Her inimitable story-telling ability served as a basis for FML's expansion into creative brand consulting, digital strategy and execution. After developing her own unique voice on Instagram, Rachel became aware of the gaps in the traditional marketing model when speaking to the infamous millennial generation. Today, she helps give an authentic – and often disruptive – voice to the spirit brands that entrust FML.
Rachel has appeared on "Bar Rescue" and is a member of the National Association of Women Business Owners.