Published: Feb. 2, 2021, 7 a.m.
<p>This episode’s guest is Jason Hennessey, an internationally-recognized SEO expert, author, speaker, entrepreneur, and business executive. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.</p>
<p>His expertise led him to grow and sell multiple businesses, starting with a dot-com in the wedding industry. After presenting his SEO knowledge and success to a group of lawyers in 2009, Jason founded and later sold Everspark Interactive, cementing his reputation as one of the foremost authorities in SEO for the legal industry. </p>
<p>As CEO of Hennessey Digital since 2015, Jason leads a team of 100+ digital marketing experts, growing a small consultancy to a $10MM+ business that made the Inc. 5000 list for the second year in a row in 2020. A keynote speaker, author, and frequent podcast guest, Jason loves teaching what he knows and recently launched iloveseo.com to help people DIY their SEO strategy.</p>
<h1>In this episode we discuss:</h1>
<ul>
<li>Going to college and being in the Airforce [5:33]</li>
<li>Creating his first business and launching other businesses, getting into SEO [7:31]</li>
<li>How Jason got into SEO consulting for lawyers [10:03]</li>
<li>Getting clients from referrals and verticals they have their eyes on at the moment [11:43]</li>
<li>Mistakes people make in their SEO strategy and how they decide what clients need [13:21]</li>
<li>Staying true to who they are and only offering services they are good at [18:33]</li>
<li>Running Google local ads for clients in the legal space [20:40]</li>
<li>How does rebranding your Google My Business listing affect your search results and tips for getting more traffic [22:17]</li>
<li>Dealing with good and bad reviews on Google My Business and how Google uses these reviews [25:45]</li>
<li>Importance of images to be recognized by Google’s Cloud Vision [27:21]</li>
<li>Best ways to contact Jason Hennessey [28:51]</li>
</ul>
<h1>Links to sources and tools:</h1>
<ul>
<li>Like and follow Jason on his social media accounts:
<ul>
<li>Personal LinkedIn: <a href="https://www.linkedin.com/in/jhennessey/" rel="nofollow noreferrer noopener" target="_blank">https://www.linkedin.com/in/jhennessey/</a></li>
<li>Company LinkedIn: <a href="https://www.linkedin.com/company/hennesseydigital/" rel="nofollow noreferrer noopener" target="_blank">https://www.linkedin.com/company/hennesseydigital/</a></li>
<li>Facebook Page: <a href="https://www.facebook.com/search/top?q=hennessey%20digital" rel="nofollow noreferrer noopener" target="_blank">https://www.facebook.com/search/top?q=hennessey%20digital</a> </li>
</ul></li>
<li>Want to get more traffic for your law firm’s website? Visit <a href="https://www.jasonhennessey.com/" rel="nofollow noreferrer noopener" target="_blank">https://www.jasonhennessey.com/</a> to learn how they can help</li>
<li>Interested in learning more things about entrepreneurship? Check out these episodes:
<ul>
<li>Common mistakes entrepreneurs make when approaching investors for their business and how to fix them with Richard Wilson - <a href="https://bit.ly/3tbC67s" rel="nofollow noreferrer noopener" target="_blank">https://bit.ly/3tbC67s</a></li>
<li>Automate & Scale Your Business: Discover How To Remove Yourself From Your Business with Paul Maskill - <a href="https://bit.ly/3artxge" rel="nofollow noreferrer noopener" target="_blank">https://bit.ly/3artxge</a></li>
<li>Why You Should Use Direct Mail To Advertise Your Business with Craig Simpson - <a href="https://bit.ly/3atslZI" rel="nofollow noreferrer noopener" target="_blank">https://bit.ly/3atslZI</a></li>
<li>How to Find the Best Cities to Invest in Real Estate with Neal Bawa - <a href="https://bit.ly/36uybZK" rel="nofollow noreferrer noopener" target="_blank">https://bit.ly/36uybZK</a></li>
</ul></li>
</ul>
<p>Thanks for listening. Don’t forget to like us on Facebook: <a href="https://www.facebook.com/pas...
