Published: Oct. 20, 2020, 6 a.m.
<p>In this episode we have Craig Simpson. Craig is the owner of Simpson Direct, Inc. based out of Bend, Oregon. Since beginning his career in direct marketing over 20 years ago, he has managed thousands of direct mail campaigns, helping to gross hundreds of millions of dollars in revenue for his clients. </p>
<p>His direct marketing company manages almost 300 different direct mail promotions each year. He works in practically every industry, marketing everything from auto and RV dealerships, to technical software, retail stores, real estate investment, financial services, legal professionals, diet programs, insurance, and health & beauty products.</p>
<p>Craig’s knowledge of direct marketing techniques has helped him become the nation's leading expert in direct mail marketing. He is regularly asked to speak at national events. He is the author of The Direct Mail Solution and The Advertising Solution published by Entrepreneur.</p>
<h1>In this episode we discuss:</h1>
<ul>
<li>His first business he started in high school [4:55]</li>
<li>Direct mailing [7:53]</li>
<li>Three key things to direct mailing [9:56]</li>
<li>How to know if a mailing list is good [12:04]</li>
<li>What types of products would not work with direct mail marketing [13:32]</li>
<li>Why direct mailing is still effective during this era of emails and digital marketing [18:03]</li>
<li>Types of direct mail that are effective for different businesses [19:31]</li>
<li>What makes a campaign successful [21:18]</li>
<li>How much would it cost to have a direct mail campaign done and the ROI [23:48]</li>
<li>How to contact Craig and learn more about direct mailing [25:14]</li>
</ul>
<h1>Links to sources and tools</h1>
<ul>
<li>Connect with Craig Simpson on LinkedIn: <a href="https://www.linkedin.com/in/craig-simpson-8036084/" rel="nofollow noreferrer noopener" target="_blank">https://www.linkedin.com/in/craig-simpson-8036084/</a></li>
<li>Interested in running a direct mail campaign for your product/service? Visit <a href="https://www.simpson-direct.com/" rel="nofollow noreferrer noopener" target="_blank">https://www.simpson-direct.com/</a> to learn more</li>
<li>If you liked this episode, here’s a few more you may also like:
<ul>
<li>How to Create a Six-Seven Figure Business – Advice from a Serial Entrepreneur with Timothy Dick - <a href="https://bit.ly/31f7Qw9" rel="nofollow noreferrer noopener" target="_blank">https://bit.ly/31f7Qw9</a></li>
<li>Developing a Personal Brand with Erik Cabral - <a href="https://bit.ly/2YqLxCM" rel="nofollow noreferrer noopener" target="_blank">https://bit.ly/2YqLxCM</a></li>
<li>Niche Marketing: Why You Should Niche Down Your Business with Bryan Jakovcic - <a href="https://bit.ly/3fKRrVf" rel="nofollow noreferrer noopener" target="_blank">https://bit.ly/3fKRrVf</a></li>
<li>Freeing Yourself from Financial Shackles and Achieving Financial Freedom with Damion Lupo - <a href="https://bit.ly/3hwkZHJ" rel="nofollow noreferrer noopener" target="_blank">https://bit.ly/3hwkZHJ</a></li>
</ul></li>
</ul>
<p>Thanks for listening. Don’t forget to like us on Facebook: <a href="https://www.facebook.com/passthesecretsauce" rel="nofollow noreferrer noopener" target="_blank">https://www.facebook.com/passthesecretsauce</a> to get updates on new episodes. If you haven’t already, please follow and leave a review for our podcast, we’ll really appreciate it. And as always, don’t forget to pass the secret sauce.</p>
<h1>Support our podcast</h1>
<p>If you’re a fan of the show, there are three simple things you can do to support our work: </p>
<ol>
<li>Subscribe, rate and review: <a href="https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483" rel="nofollow noreferrer noopener" target="_blank">https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483</a> the podcast on iTunes or wherever you subscribe.</li>
<li>Tell a family member, friend, or colleague about th...
