What's TrendingParadise Brands' Peter Pace on Community-Driven Marketing Solutions
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In 2020, the typical strategies for brand building have gone out the window. In this episode, Peter Pace, the CMO of Paradise Brands, which owns Blue Nectar Tequila and Monkey in Paradise Vodka, details how the company was able to keep its products top of mind this year by finding innovative ways to give back to its communities.
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