What It TakesPatrick Halbert, Co-Founder, On the Rocks Cocktails

Published: April 8, 2021, 5 p.m.

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On the Rocks is a premium ready-to-drink brand that sold to Beam Suntory after just 5 years on the market. In this episode, we talk to the brand's co-founder Patrick Halbert on the challenges and opportunities he faced building the brand with a focus on what he got right in the beginning.

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