What it Takes Amanda Victoria, Co-Founder & CEO, Siponey
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Amanda Victoria is an award-winning leader in wine, cocktail, and spirits communication, education and product development. She earned her stripes as a spokesperson for the likes of St-Germain, Lillet, and the Scotch Malt Whisky Society before going on to launch her own businesses.\\xa0 She is currently the Director of Judging for the L.A. Spirits Awards,\\xa0 the Founder of communications company\\xa0 Aperitif Hour, and this year,\\xa0 in the middle of a pandemic, she launched Siponey, a\\xa0 premium canned cocktail that has already made several Best Of\\xa0 lists.
In this episode, she shares the story of her transition from brand ambassador to brand owner, and\\xa0 how she was able to get traction with a new product during a pandemic.
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