107 Telling Your Story and Protecting Your Brand - An Interview with Pat Milhizer, Part 2 of a Two-Part Interview
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In this episode, Christina Martini and Pat Milhizer discuss:
- Hardball questions and crisis communication.
- Navigating tricky waters with customers and the media.
- Developing relationships with reporters and other news outlets.
- Repurposing social media for other opportunities.
Key Takeaways:
- You should take a holistic approach to everything, especially a crisis, to not just cope with the crisis, but also to find clarity and answers.
- Having a personal approach, where you\\u2019re not being too combative, can often work best when working with reporters.
- You make your own luck - pick the right spot and be ready for any opportunity to get in front of the public.
- Never say (or write) something to a reporter that you wouldn\\u2019t want to see on the front page of the newspaper.
"If you want good press, you\\u2019ve got to make time for your PR reps." \\u2014 Pat Milhizer
Connect with Pat Milhizer:
Twitter: https://twitter.com/patmilhizer?lang=en
Website: https://www.milhizerpublicrelations.com/
LinkedIn: https://www.linkedin.com/in/pat-milhizer/
Connect with Christina Martini:
Twitter: @TinaMartini10
Website: www.paradigmshiftshow.com
LinkedIn: Christina Martini
Email: christinamartini.paradigmshift@gmail.com
Show notes by Podcastologist: Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions....'