Social Media as a PR and Branding Tool with Shama Kabani
b'Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you\\u2019re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. But social media marketing isn\\u2019t like traditional marketing-and treating it that way only leads to frustration. Hear Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert talk about the \\u201czen\\u201d of social media marketing.'