Erik Luhrs | Sales With a Martial Arts Mindset
Using neuro-linguistic program and other strategies, Erik Luhrs targets marketing efforts to your prospects\u2019 subconscious mind to generate more qualified leads. He says most marketing is too \u201clogical,\u201d which makes little sense because people take action based on emotion. But before he gets to that point, he recommends that companies start with a very fundamental element. Something that is required to build a solid foundation. Their brand and positioning.