95. How Nostalgia Cosmetics Lost Its Trademark

Published: Sept. 7, 2022, 11 a.m.

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Protect your business like it matters to you. Only a registered trademark can protect you from experiencing the entrepreneurial tragedy of having to rebrand due to the lack of protection for your intellectual property.  An LLC does not protect your brand. Owning the domain name does not guarantee you a win in a case of infringement. The Legal Tea of the conflict between Nostalgia Cosmetics and Nosta Beauty is a prime example of why it is so important to protect your brand using a registered trademark instead of relying on \\u201cfirst use, first serve\\u201d stipulations. 

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Listen as Attorney LaConya Murray serves up some Legal Tea while explaining why it is important to prioritize protecting your brand. Mentioned in this episode:  

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