69. Gorilla Glue vs Gorilla Snot, how does the USPTO determine likelihood of confusion.
b'Welcome to another episode of the Own Your Genius podcast. Today we\\u2019re spilling a little Legal Tea. This tea is hot make sure your cup is ready. \\nTessica Brown\\u2019s recent mistake of using Gorilla Glue, the industrial adhesive, in place of the hair gel, Gorilla Snot, has raised many questions amongst consumers. What is brand confusion? Do trademarks not protect against the use of similar names?\\nListen as I discuss her situation from a legal perspective, breaking down the Dupont Factors applied by USPTO when assessing the likelihood of confusion when filing a trademark.\\nLet\\u2019s continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and the questions it raised for you. Before you head over there, make sure to share this episode with three people.\\nVisit the Genius Lounge.\\nWant to schedule a time to speak with Attorney Murray? Do that here.\\nNot registered in the Protect Your Brand Startup Guide Mini-Course? Register here-- https://laconyamurray.com/freecourse'