Market Research Shouldnt Include Race
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In this episode of the Owl Street Studio Podcast, we share our thoughts and perspective on race and demographics. We discuss how we feel that demographics must talk about race, but that they should do it through the much more nuanced terms and concepts of ethnicity, heritage, identity, and presentation. We then unpack each of these terms and show how they connect and build upon each other. Plus, we share how these terms help incorporate the lived experiences of code switching, passing, and colorism; and we share how they help incorporate the experience of class and able-bodiedness into the discussion of race and culture.
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