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Amantha Imber is the Founder of Inventium, a company that uses science-based innovation to help organizations unlock their growth. Amantha has worked with some of the biggest names in the industry such as Coca-Cola and Disney, and is the author of The Creativity Formula: 50 Scientifically-proven Creativity Boosters for Work and for Life. On this episode, Amantha discusses how to encourage a risk-taking company culture that isn't afraid to fail in the name of innovation, as well as what she personally looks for in a new hire.

• 03:20 - Who is Amantha and how did she get started?
• 04:45 - What is Amantha's book about?
• 05:20 - Amantha discusses some of the innovation taking place in Australian companies.
• 08:05 - How Amantha and her team have helped big-names like Coca-Cola and Disney with their innovation.
• 09:45 - When you're working on creative ways to disrupt the industry, you have to apply a long-term game plan.
• 11:15 - How does Amantha effectively measure the before and after of a company's innovation?
• 11:25 - It's difficult to foster a risk-taking company culture.
• 13:00 - How did Tata successfully build a company culture where it was okay to fail in the name of innovation?
• 15:20 - What would a typical day at Inventium look like?
• 16:50 - Unfortunately, companies do not give enough autonomy and control to their employees.
• 17:50 - If managers are simply telling staff what to do, they are also killing creativity.
• 21:00 - When people feel challenged, they produce more innovative outcomes.
• 23:55 - What does Amantha look for when hiring new talent?
• 27:15 - How important is purpose in a company?
• 29:15 - How to use the innovation audit/self-assessment quiz that's in The Creativity Formula book.
• 31:25 - The Creativity Formula caters to both the individual at the employee level looking to make a difference as well as senior leaders.
• 32:15 - What has Amantha changed her mind about recently?
• 33:30 - What does Amantha do to remain creative?
• 34:45 - What Amantha contributes her life\\u2019s success to.

FULL SHOW NOTES: http://innovationecosystem.com/the-science-of-innovation-with-amantha-imber/