A Bold Plan to Make Pro Cycling Cool Again

Published: April 9, 2021, 12:09 p.m.

American road racing has struggled in the past decade.\xa0Following the downfall of Lance Armstrong, road racing became almost synonymous with doping, sponsors walked away, and fans became disenchanted. But new energy is emerging\xa0again in the\xa0longtime American discipline of crit racing, or criterium, which has riders hammering out laps on courses through city streets. It\u2019s fast, rowdy, and full of crashes\u2014cycling\u2019s version of Nascar.\xa0\u201cIf you love football, if you like watching people get smacked and running into each other, getting dunked on, it has the same feel,\u201d says top crit rider Justin Williams. Known as\xa0an outspoken advocate for diversity in the sport, Williams is now on a quest to create a whole new fan base for road riding by making it a commercial sport for the masses.\n\n\n\n\nThis episode is brought to you by Sta-bil, maker of America\u2019s number one fuel stabilizer treatment\xa0as well as\xa0a growing number of exceptional products that\xa0keep the vehicles\xa0we depend on for our adventures running the way they\u2019re supposed to. Learn more at\xa0stabilradio.com.