Tien Tzuo: The Subscription Economy
b'Netflix. Spotify. Amazon Prime. These days, we don\\u2019t buy, we subscribe. Tien Tzuo, founder and CEO of Zuora, has a name for it: the Subscription Economy. Subscription models open up more choices and new experiences for consumers, and huge financial opportunities for companies that rethink their entire business model around the customer. On the podcast, Tzuo talks about his new book, \\u201cSUBSCRIBED: Why the Subscription Model Will be Your Company\\u2019s Future \\u2013 and What to Do About It,\\u201d and explains what it will take for any company to thrive in the Subscription Economy. \\n\\nListen to this podcast to learn:\\n\\u2022 Why the subscription model isn\\u2019t about \\u201crenting\\u201d your product, but rethinking business around customers\\u2019 needs\\n\\u2022 How companies like Fender and Ford are transforming their business models into subscription-based\\n\\u2022 What Tzuo learned about subscriptions as employee #11 at Salesforce \\n\\u2022 Why governments -- and citizens -- can benefit from the subscription model\\n\\u2022 Why the old ways of market research will die in the subscription economy'