Matt Wallaert: To Change Behavior, Start at the End
b'Matt Wallaert believes \\u201cbehavioral science can change the world.\\u201d In his new book, Start at the End, he argues that too many business leaders approach change by asking the wrong question: \\u201cWhat are we going to do?\\u201d The right question is, \\u201cWhat do we want to happen?\\u201d and then how do you build backwards towards that behavior change? Wallaert is a behavioral scientist, author, speaker, entrepreneur, and Chief Behavioral Officer at Clover Health. He joins the podcast to talk about why companies need to put behavior at the center of everything they do. \\n\\nListen to this podcast episode to learn:\\n\\u2022 Why advertising and marketing should focus on behavior change rather than just attention and presentation\\n\\n\\u2022 What M&Ms vs. Snickers can teach us about \\u201cpromoting pressures\\u201d and \\u201cinhibiting pressures\\u201d on human behavior\\n\\n\\u2022 Why market research needs to be forward looking and, possibly, split into two primary functions\\n\\n\\u2022 The value of a behavioral statement and why companies should articulate one \\n\\n\\u2022 Why every company needs (but likely doesn\\u2019t have) a Chief Behavioral Officer\\n\\n\\u2022 More from Wallaert\\u2019s book about his process for creating behavioral change \\n\\nFore more information: mattwallaert.com'