Kate O'Neill: Rise of the Tech Humanist
b"Understanding what makes humans \\u201chuman\\u201d is an essential question for any company today. Especially the ones embarking on a digital transformation -- or any tech initiative. This is the subject of Kate O'Neill\\u2019s book, Tech Humanist: How You Can Make Technology Better for Business and Better for Humans. O\\u2019Neill, an author, keynote speaker, and strategic advisor, joins the podcast to explain why we need a new type of leader: the Tech Humanist. And why human experience, perspective, and empathy are the best guides for digital innovation.\\n\\nListen to this episode to learn:\\n\\u2022 What Best Buy, Starbucks, Apple, and Southwest Airlines get right about customer experience\\n\\n\\u2022 Why the act of \\u201ccreating meaning\\u201d is so important to designing digital experiences\\n\\n\\u2022 The trade-offs between convenience and data privacy\\n\\n\\u2022 Why we need \\u201cbenevolent business,\\u201d not \\u201cbenevolent robots\\u201d\\n\\n\\u2022 Why measuring a company\\u2019s success based on profit alone is inherently one-dimensional\\n\\n\\u2022 The flaws and risks in taking a tech-led, rather than a research-led, approach to digital transformation\\n\\nMore information on Tech Humanist: www.koinsights.com/techhumanistbook/"