Guy Kawasaki: Evangelist in Chief
b"Guy Kawasaki pioneered evangelism marketing. Starting in the mid-1980s as Chief Evangelist at Apple, Kawasaki spread the good gospel of the Macintosh computer. The product itself, Kawasaki says, made his job easier: \\u201cOne of the lessons in my life is that it's easy to evangelize good stuff, but it's hard to evangelize crap.\\u201d Since his years working for Steve Jobs, Kawasaki has become a bestselling author, speaker, and evangelist for Canva, an online graphic design service, and ambassador for Mercedes-Benz. Kawasaki joins the podcast for a funny and heartwarming discussion about lessons from his life of evangelism and some stories from his new book, Wise Guy: Lessons from a Life.\\n\\nListen to this episode to learn:\\n\\u2022 Was Steve Jobs right when he said, \\u201cPeople don't know what they want until you show it to them\\u201d?\\n\\n\\u2022 How to bring brand evangelism and customer benefit together\\n\\n\\u2022 The problem with \\u201cSteve Jobs emulation mode,\\u201d and why it\\u2019s better to be like Sir Richard Branson\\n\\n\\u2022 The legitimizing power of a \\u201csecond follower\\u201d \\n\\n\\u2022 What could happen if Silicon Valley continues to operate unchecked \\n\\n\\u2022 How, despite popular opinion, fear can be a powerful motivating force\\n\\n\\u2022 The tension between what a customer actually wants and what they think you want to hear \\n\\n\\u2022 The joy of sports cars, family time, and catching the perfect wave"