Chris Capossela, CMO, Microsoft: The Cultural Reinvention of a Tech Giant
b'**Our 100th Episode** Early in his career, Chris Capossela got an inside look into Microsoft that few, if any, 20-somethings get. As a speechwriter for Bill Gates, Chris traveled the world and learned about the company and its leadership through the perspective of the CEO. Today, he\\u2019s Microsoft\\u2019s CMO, working under the leadership of Satya Nadella. After a 30-year tenure at Microsoft, Chris believes the last six years have been an \\u201cawesome transformation\\u201d for the company, as it\\u2019s shifted from a know-it-all culture to a learn-it-all culture. He joins the podcast to talk about how Microsoft discovered its new purpose and how the company is helping enterprise and small business customers recover from the pandemic crisis, and, for some, enter a new phase of reimagining their business for a post-Covid world.\\n\\nListen to this podcast episode to learn:\\n\\n\\u2022 How, at Microsoft, it\\u2019s all about culture and mission -- and the brand is embedded in that mission \\n\\n\\u2022 Why there is no simple path to cultural reinvention \\n\\n\\u2022 Why marketers should avoid layering too many high-level frameworks over their mission and brand\\n\\n\\u2022 The importance of having a growth mindset inside an organization \\n\\n\\u2022 Why Microsoft has changed its physical retail strategy, as more of its products are cloud-based and purchases are made digitally\\n\\n\\u2022 Why everything you read about Bill Gates\\u2019 humility and curiosity is true'