The Future of Partner Marketing with Robert Glazer and Helen Southgate

Published: Jan. 7, 2020, 1:45 a.m.

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In this Outperform episode we discuss what the term \\u201cPartner Marketing\\u201d means to most brands, why and how the term is changing and what the future holds for this evolving marketing channel.\\xa0

  • What is happening that\\u2019s shifting brands\' perspectives on the term Partner Marketing.
  • How the wants and needs of both brands and Performance Partners\\xae are changing.
  • Bob and Helen\\u2019s perspective on whether Partner Marketing is synonymous with Affiliate Marketing.
  • How Partner Marketing is likely to evolve in the coming years and what that will look like.
  • Challenges that could arise to slow the evolution of performance-based Partner Marketing.

Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resource-center/our-podcasts/.

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