Episode 17: How a Company Went From $25K to $30M in 2 Years
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On this Outperform podcast episode we chat with Mike Filbey, co-founder of ButcherBox, about how they\\u2019ve grown the company to over $30 million in just over two years marrying pay-for-performance with influencer marketing.
Tune in to this episode to hear Mike generously share:
- ButcherBox\\u2019s marketing structure and why they decided to set it up this way
- The types of partners ButcherBox collaborates with for their marketing campaigns
- How ButcherBox tracks and measures the success of their performance marketing campaigns
- How ButcherBox finds and recruits their performance partners and ensures that they are brand-aligned
- Challenges that they\\u2019ve faced finding performance-based partnerships
- Advice on how establish and grow your business with performance partners.
Links from the Episode + Promo Code!
https://www.butcherbox.com/
https://www.butcherbox.com/roam/
https://www.butcherbox.com/about-the-box/
Use code PERFORMANCE30 to get $30 off your first box!
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