Episode 14: John Ruhlin and the Art and Science of Gifting in Business
b'
In this Outperform podcast episode, AP founder Robert Glazer talks with John Ruhlin about all these benefits of gifting in business as well as common gifting gaffes.\\xa0
John Ruhlin is the\\xa0founder of gifting and logistics company, The Ruhlin Group and author of Giftology.
When you listen to this episode, you\'ll learn
- How John got started in the business of gifting
- Why he recently sent one prospect 18 gifts over 18 months
- What the status quo of gifting looks like and why it\\u2019s not impactful
- Invaluable insights into how you should approach gifting in your business
- Why John doesn\\u2019t recommend sending a gift right after being sent a referral
- The gift that John and his clients give that have actually made the recipient cry
If you care about getting more referrals, standing out (in a good way), getting a meeting with almost any decision-maker and winning the hearts and minds of your industry influencers and partners, then this episode is for you.
'