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We react to the news that Yelp, in partnership with GoFundMe, created fundraising campaigns as \\u201cCOVID-19 Small Business Relief\\u201d on behalf of businesses without prior consent. We also discuss the optics of fundraising and the importance of maintaining control over marketing your business, even when your business may be temporarily closed.

Resources:

GoFundMe - Search your business name and \\u201cSupport [Business Name] COVID-19 Relief in [City]\\u201d to determine if this applies to your business

GoFundMe - Submit a request to claim your campaign (requires EIN and valid ID to opt in or out)

GoFundMe - The Small Business Relief Initiative & Fund FAQs

Yelp (3/24/20) - Helping local businesses raise money with up to $1 million in matching donations

TechCrunch (3/24/20) - Yelp and GoFundMe team up to promote local business fundraisers

TechCrunch (3/27/20) - Yelp pauses GoFundMe Covid-19 fundraising after opt-out outcry

CNBC (3/27/20) - Yelp created GoFundMe pages for small businesses without permission, then made it hard to cancel

Google - Find related images with reverse image search

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AFFILIATE DISCLAIMER
Outgrowth provides links to information and other resources, including brands, products, and services, for your convenience. Some qualify as affiliate links when they result in compensation to Outgrowth.

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Edited for length and clarity.

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