Why Influencers Might be Bad for Your Brand - EP23
#OUTOFSCOPE Episode 23. Brian Cristiano, CEO of Bold Worldwide discusses the pitfalls of bringing in influencers for brand awareness without an appropriate gameplan, and details out the kind of fit that translates to a successful brand/influencer relationship (1:20) Website: http://www.briancristiano.com BOLD Worldwide: http://www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano