Why Being Inauthentic Will Kill Your Sports Brand - EP24
#OUTOFSCOPE Episode 24. Brian Cristiano, CEO of Bold Worldwide explains why ascribing to the trend of assigning brand managers to athletes' social media personalities will get you laughed at and dismissed by today's media-savvy consumers (2:06). Website: http://www.briancristiano.com BOLD Worldwide: http://www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano