#OUTOFSCOPE Episode 19: Brian Cristiano, CEO of BOLD Worldwide talks about being able to experience one of the final three Grateful Dead concerts (0:35), and suggests that brands can take away something valuable from the kind of integrity that has garnered the Dead such a loyal fanbase (1:55). Watch this Episode on YouTube: https://youtu.be/zdXp-PiKMGg Website: http://www.briancristiano.com BOLD Worldwide: http://www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano