Using Facebook Data to Drive Business Decisions -EP37
Brian Cristiano, CEO of BOLD Worldwide discusses how you can use in-depth marketing data from Facebook, combined with other resources to make clear business decisions (1:57). He stresses the value of Facebook beyond the social aspect; specifically how it can help drive your business (3:30). He points out how to take the context of the advertising, in combination with the complied data, to cross-analyze what is and isn't working on Facebook (6:55). He shares lessons learned from other sports clients and what they did to increase their marketing brand (8:00). Finally, he urges you to look at trending patterns over a period of time, allowing 6-12 months for a true pattern to identify itself, instead of focusing on short-term marketing results. Watch this episode on YouTube: https://youtu.be/uooKHEij__s Website: www.briancristiano.com BOLD Worldwide: www.boldworldwide.com Twitter: twitter.com/brian_cristiano