The Real Reason Facebook Organic Reach is Declining -EP46
Last week I was digging through some deep sections on Reddit and saw a question I knew the answer to. It's also a question I find myself explaining to most clients and almost all potential clients. It's a great question, but somehow few people (especially marketers) are aware of the answer. Or maybe it's because they don't want to know the real answer. Ignorance is bliss? So what's the question? “Why is non-paid Facebook reach so bad? It seems like a pay to win on Facebook, just wondered why it was so bad.” I just intended to answer this question and give the real answer it deserved – not some bloated over-explanation. Just the real, raw deal. I only expected a few people to see it, and maybe my answer helped out. What I didn't expect was for Tyler Becker over at Social Media Week to be reading and find it fascinating enough to turn into an entire post on socialmediaweek.com. Read the article that covers my Reddit response on Social Media Week: http://bit.ly/20N4g5q In this episode of #OUTOFSCOPE I discuss it in detail. Watch this episode on YouTube: https://youtu.be/-ILnddQeqjs Bold Worldwide: http://www.boldworldwide.com