Story is King, NOT Content - EP28
#OUTOFSCOPE Episode 28. Brian Cristiano, CEO of BOLD Worldwide warns marketers not to get attached to the idea that ‘content is king’ at face value; content without a sense of narrative is dry, rote, and unapproachable. He spells out the significance of using a brand’s own unique vision and story to etch a place for itself in a crowded market (3:00). Website: http://www.briancristiano.com BOLD Worldwide: http://www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano