#OUTOFSCOPE Episode 27. Brian Cristiano, CEO of BOLD Worldwide, provides perspective as both a consumer and a marketer for the benefits of integrating the customer service arm of your company with its social media presence, and details why social space is the perfect outlet for a more personal approach to solving customer problems. Website: http://www.briancristiano.com BOLD Worldwide: http://www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano