Should Brands Approach Sports Sponsorships Differently for the Hispanic Market? -EP36
Brian Cristiano, CEO of BOLD Worldwide talks about his recent participation in the Portada, hispanic, multicultural marketing forum. He had the opportunity to serve as a panel moderator, specifically discussing how sports marketing could potentially differ in the hispanic market. He highlights the major increase in sports sponsorships in the U.S., as well as its value for all sports fans. He illustrates the passion of the hispanic sports market and how making the connection with them is as simple as engaging them into the sport. Finally, he stresses the need to just focus on connecting fans to the brand and removing ethnicity from scenario totally. Watch this episode on YouTube: https://youtu.be/DcIsZ2T2Nsg Website: www.briancristiano.com BOLD Worldwide: www.boldworldwide.com Twitter: twitter.com/brian_cristiano