#OUTOFSCOPE Episode 31: Live From Outdoor Retailer: Interview with Vanessa Christie of Timbuk2
#OUTOFSCOPE Episode 31. Brian Cristiano, CEO of BOLD Worldwide interviews Vanessa Christie, marketing manager at Timbuk2. She provides a little background on the Timbuk2 story and how the line’s legacy has affected its philosophy as a company today, especially in reference to their manufacturing process (0:45). She details their unconventional approach to marketing, eschewing traditional marketing models for a more holistic, modern approach (7:15), before concluding with some profound tips on connecting with consumers without having to do traditional marketing (12:58). Website: http://www.briancristiano.com BOLD Worldwide: http://www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano