Live From Outdoor Retailer: Interview with Chris Ritchie of Thule - EP30
#OUTOFSCOPE Episode 30: Brian Cristiano, CEO of BOLD Worldwide asks Chris Ritchie, PR and Communications Manager at Thule to give a quick overview of their newest product line before talking about the challenges and approach behind creating awareness about a brand whose product line extends past the public’s perception of it, including a conversation about Thule’s emphasis on product quality vs. product aesthetics. Website: http://www.briancristiano.com BOLD Worldwide: http://www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano