Life as an Influencer – Ray Maker of dcrainmaker.com -EP62
On this episode of Out of Scope Brian Cristiano, CEO of BOLD Worldwide speaks with sports technology influencer and full-time blogger, Ray Maker of dcrainmaker.com Brian and Ray discuss what it takes to build an audience and blog that carries heavy influence in the sports/technology consumer market, how the review process works and what it's like working with big and small brands. Ray also gives his insight into where he thinks the sports tech and wearables market is headed in 2016 and his most stand out product of all time. (1:01) What's on the radar for CES? (1:52) What is dcrainmaker.com? (2:47) What was the idea behind starting the blog? (3:55) Becoming an influencer (4:57) Brand loyal vs best technology? (5:58) What's the review process look like? (7:18) What is it like being an influencer? (8:03) Do brands try to dictate the review narrative? (9:09) What's the right way for brands to approach influencers? (10:49) Do companies ever approach the wrong way? (11:42) Negative reactions from product reviews? (13:03) Advice on how to become an influencer (14:36) Outlook on wearable tech in 1-2 years (15:44) What brands are doing it well? (17:01) Most impressive product of all time? (18:22) What's your next race? DC Rainmaker Blog: http://www.dcrainmaker.com/ Ray Maker Twitter: @dcrainmakerblog Watch this episode on YouTube: https://youtu.be/6SJiRl9lilU Subscribe to the Podcast: http://apple.co/1PQDMMl Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com