How to Use Influencers to Destroy Your Brand -EP48
Brian Cristiano, CEO of BOLD Worldwide discusses the controversy surrounding the LIMITS power meter company and their reaction to the endurance sports product influencer, DC Rainmaker's post about its product. Brian explains the situation and where the company went wrong in its reaction and how they could have alternatively handled the situation. This episode is a lesson to all brands on how to and how not to handle interactions with industry influencers. Watch this episode on YouTube: https://youtu.be/UhYM9QK6xHQ Ray's website here: http://www.dcrainmaker.com Direct link to the article discussed: http://www.dcrainmaker.com/2015/11/limits-responds-still.html Bold Worldwide: http://www.boldworldwide.com