How to Market on Black Friday - EP47
Brian Cristiano, CEO of BOLD Worldwide discusses ways to market, and not market on Black Friday and Cyber Monday. He discusses various advertising tactics surrounding this time of year and some alternative ways to capture consumer attention. Brian also speaks about REI's choice to close their stores on Black Friday and Thanksgiving. Watch this episode on YouTube: https://youtu.be/2O1ExE3VPsc Bold Worldwide: http://www.boldworldwide.com