How Pro Athletes and Brands Should Work Together - EP32
#OUTOFSCOPE Episode 32. Brian Cristiano, CEO of BOLD Worldwide talks to Jamie Bozzo of Sports Professional Management about the varied responsibilities that sports agencies take on and the day-to-day reality of marketing athletes in the social sphere (0:40). She details the necessity of social platforms in athlete marketing despite some of the difficulties she faces with athlete learning curve for social etiquette (6:07) before giving some advice for brands about finding the right fit in their athlete partnerships (10:43). Finally, she shares some athlete/social media horror stories before wrapping up with some tips for brands and athletes alike about navigating brand partnerships (15:55). Website: http://www.briancristiano.com BOLD Worldwide: http://www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano