How Meb Keflezighi Became America's Favorite Runner -EP64
On this episode of Out of Scope Brian Cristiano, CEO of BOLD Worldwide speaks with Hawi Keflezighi, brother and manager of Boston Marathon winner, Meb Keflezighi. Hawi is also the founder of Hawi Management a full-service athlete representation company that prides itself on integrity, innovation and strong athlete-agent relationships. Brian and Hawi discuss the business side of Meb's career, what it's like working with his brother and building a personal brand in track and field. The conversation goes deep and covers everything from Meb's wins at the Boston and New York City Marathons to the Nike sponsorship departure and then the success of their Skechers relationship. (1:32) What is Hawi Management? (2:08) Difference between Track & Field vs Other Pro Sports? (3:08) Divide between front-of-pack and everyone else? (4:13) When did you know Meb was a superstar athlete? (6:16) Whose decision was it to manage Meb’s career? (8:59) What is it like working with your brother? (10:33) Does it get tough working with Meb? (11:33) What was the first deal you secured for Meb? (13:32) What happened after Nike sponsorship ended? (15:05) How much of Meb’s persona is marketing? (17:29) How do sponsorships work? (19:14) How much of Skechers success is because of Meb? (20:22) Do brands approach you in the wrong way? (22:23) Advice for athlete managers starting their careers? (24:15) What is most important for building a personal brand? (25:03) What to look out for from the Keflezighi brothers in 2016? Hawi Management: http://hawimanagement.com/ Hawi Management Twitter: @hawisports Subscribe to the YouTube channel: http://bit.ly/1YlyOc5 Brian Cristiano: http://www.briancristiano.com Bold Worldwide: http://www.boldworldwide.com