Frankie Andreu on the Tour de France, Sponsorship & the Future of Cycling - EP09
#OUTOFSCOPE Episode 09. Brian Cristiano, CEO of Bold Worldwide sits down with former pro cycling star Frankie Andreu to discuss the state of sponsorships and marketing in the sport of cycling, amongst a variety of other things. Throughout the conversation Andreu displays his extensive knowledge of branding and explains the differences between the role that brands played in his days as a rider to more recently as the director of a cycling team (2:00). Andreu goes in-depth on the importance of sponsors in cycling and details the evolution of the relationship between riders/teams and their sponsors (3:50). He notes how the recent pervasiveness of video on social media has spurred sponsors into leveraging their relationships with cyclists outside of just the confines of professional cycling: cyclists are slowly and surely becoming celebrities through the power of social media (7:48). He ends with some thoughts on the future of the Tour de France and professional cycling (13:55), and a few training tips for Brian (15:00). Brian’s Marketing Tip of the Day (16:34) explains why brands should get more involved with their sports and athlete sponsorships outside of the events. Watch this Episode on YouTube: https://youtu.be/oUsVBAhC6IY Website: www.briancristiano.com BOLD Worldwide: www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano