Amby Burfoot on the Alberto Salazar/Nike Oregon Project Accusations - EP12
#OUTOFSCOPE Episode 12: Brian Cristiano, CEO of BOLD Worldwide talks to 1968 Boston Marathon winner and Runner's World Editor-at-Large Amby Burfoot about the Alberto Salazar doping accusations. Burfoot provides a brief account of Salazar's history and significance, and talks with Brian about what this kind of scandal means for a brand like Nike that finds itself so deeply embroiled. He goes on to describe how he feels about the role of doping in the sport of running and how it affects the perception of the sport on a national level. Burfoot also expresses his feelings on Usain Bolt, and closes out the show with his best tips for runners. Brian's Marketing Tip of the Day discusses how smaller companies can use local sponsorships to help elevate their brands. Watch this Episode on YouTube: https://youtu.be/m0Tt5ZBbBOU Website: www.briancristiano.com BOLD Worldwide: www.boldworldwide.com Twitter: https://twitter.com/brian_cristiano