EP30: The Purpose & Prosperity of Making a Difference to the People You Serve with Ken Bator
b'
The Purpose & Prosperity of Making a Difference to the People You Serve\\xa0with Ken Bator
\\u201cWe all have a story to tell.\\u201d -Ken Bator (12:15-12:17)
As an intuitive business architect, I spend a lot of time helping people stay aligned with their life purpose and deliver what they\'re meant to deliver to the world. In this week\'s episode, I have invited Kenneth Bator as my guest. He loves creating environments where employees want to come to work and customers want to keep coming back. He\\u2019s a perfect fit for this week\\u2019s topic \\u2014 the purpose & prosperity of making a difference to the people that we serve.\\xa0
Part One of \\u2018The Purpose & Prosperity of Making a Difference to the People You Serve with Ken Bator\\u2019
Ken is the founder of Bator Training & Consulting, Inc. (BTC), as well as the Police Officers\\u2019 Credit Union Association (POCUA), and has more than 20 years of experience in helping organizations reach new levels of effectiveness by aligning their brand, culture, and strategy.\\xa0
He is the author of The Formula for Business Success = B + C + S and The Pocket Guide to Strategic Planning: The 90-Day Quick Fix for the Business Owner or Manager. Ken has hosted and produced four separate shows including Branding the Experience, Cool Culture Corner, the CU Business News Podcast, and Beyond the Call.\\xa0
His articles have appeared in many trade publications including The Credit Union Journal, Lifestyle Entrepreneur, CU Business Magazine, ABA Bank Marketing, and as one of the first category directors of the recently launched Podcast Magazine. Ken is a well sought-after speaker and has presented during several conferences, both in-person and virtually, worldwide including an appearance as an \\u201cIcon of Influence\\u201d during the New Media Summit.\\xa0
Born and raised in Chicago, he earned a BS in Finance and an MBA in Entrepreneurship from DePaul University as well as a Certification in Integrated Marketing from the University of Chicago. Ken currently resides in Southern California with his wife, Pegi. BTC is headquartered in Orange, CA.
\\u201cWe all have something to offer.\\u201d \\u2013 Lia Dunlap (14:13-14:14)
There is a purpose and prosperity of making a difference to the people we serve. But, how do we get into that cornerstone of alignment?\\xa0
One way to do so is to think about the famous brands that you know and reflect on the unique story behind their brand. From a business standpoint, it\'s important to remember that you need to put an image out there that\'s not only going to attract business but also going to be supported by the culture.
For example, if you\'re running a restaurant business targeted for families, you can\'t put an image out there that you\'re this "great family restaurant" and then tolerate a culture where everybody\'s swearing. That\'s obviously not a family image that you should be promoting. So, if you tell the story right, people get to have that unique piece of who you are.\\xa0
Part Two of \\u2018The Purpose & Prosperity of Making a Difference to the People You Serve with Ken Bator\\u2019
Considering there\\u2019s a pandemic, there\\u2019s been a spotlight on what\\u2019s working and what\\u2019s not working for many businesses. Ken mentions that his clients aren\\u2019t always aware of what\'s wrong with their business. But somehow, they have an intuition that there\'s something that\'s blocking them from going to the next level.\\xa0
Take a moment to reflect on how you can impact the world through your vision. Remember, we all have something amazing to offer. Being in alignment with your life purpose enables you to reach new levels of effectiveness in business no matter what the new normal is.\\xa0
\\xa0
\\u201cWe have to take care of ourselves so we can take care of others.\\u201d - Lia Dunlap (17:17-17:19)
\\xa0
Many working professionals and entrepreneurs have transitioned to a virtual space since the COVID-19 lockdown started, so a lot of the new normal has something to do with technology.\\xa0
Let\\u2019s say your gym is closed and there\\u2019s no way as a fitness trainer for you to interact physically with your customers. But alternatively, you can utilize tools like Zoom to connect with them and still provide a great experience for them.\\xa0
We all want to be remembered for the great work that we do. Let\\u2019s keep focusing on the positive side and take advantage of the opportunity that we\\u2019re given to contemplate how we can do business differently and better than it was before. Don\\u2019t stop making a difference because the marketplace needs you more than ever.\\xa0
How to Connect More with Ken Bator
Facebook: https://www.facebook.com/kenneth.bator
LinkedIn: https://www.linkedin.com/in/kenbator
Twitter: https://twitter.com/kbator
Instagram: https://www.instagram.com/kennethbator/
How To Work With Lia
Have you realized you actually hate what you are currently doing?
Do you wish you knew exactly what steps to take next to navigate the current crisis?
Get clear on your highest vision & next steps with Lia Dunlap the Oracle.
'