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Robin Nabi is a professor of communication at the University of California-Santa Barbara. She studies how emotional appeals can (and cannot) lead people to change their thoughts and behaviors. She\\u2019s published important research on the effects of anger, humor, and guilt, and she\\u2019s also developed integrated theories about how emotions can work together in the persuasion process. We talk about all this and more!

When we talk about humor and persuasion, we briefly mention Dannagal Young\\u2019s prior appearance on the show. To listen to that check out: Episode 19: Political Humor as Persuasion with Danna Young

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Some things that come up in our conversation:

• Sarah McLaclan\\u2019s powers of emotional manipulation (ASPCA)
• Aristotle\\u2019s treatise on Rhetoric, including ethos (Miyawaki, 2017), logos (Trebing, 2017), and pathos (Tollefson, 2017).
• Robin has a nice summary of work in this area in a chapter for The International Encyclopedia of Media Effects (Nabi, 2017)
• Emotion is not as irrational as we may believe (e.g., Clore, 2011; Mull, 2019)
• Emotions can help frame an issue (Nabi, 2003)
• \\u201cEmotional flow\\u201d or the sequence of emotions in a message (Nabi, 2015)

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Some sound effects sourced from freesfx.co.uk

For a transcript of this episode, visit: http://opinionsciencepodcast.com/episode/persuasion-via-emotion-with-robin-nabi/

Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/

Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.