Podcasts Business Onward Nation Trojan Horse Business Strategy, with Stephen Woessner

Trojan Horse Business Strategy, with Stephen Woessner

Published: Dec. 23, 2020, 9 a.m.

Trojan Horse business strategy\u2014Explore the history and effective implementation of the timeless Trojan Horse business strategy in modern contexts.

In the spirit of the holiday season\u2026my hope is\u2026you, your family and friends, your team, your clients, and all of the people in your community \u2014 were able to tap the breaks\u2026to pause\u2026to reflect\u2026and yes, that even during this time of pandemic\u2026and give thanks.

Through all of this \u2014 all of the challenges that 2020 represents \u2014 and I hear you \u2014 it\u2019s a long list \u2014 there are some silver linings for your business. You may feel like you are being forced to pivot to survive \u2014 and through that \u2014 you find a completely new service offering for your clients. Or \u2014 you may have needed to restructure your team from full-time employees to having some amazing freelancers ready to rock whatever project you send their way.

Or \u2014 maybe through all of the chaos \u2014 you have identified topics and lessons your audience needs in order to grow and be better at what they do every day. And you know \u2014 deep in your soul \u2014 you are just the person to deliver that level of awesomeness.

So as you work hard to close out 2020 and dare to dream about what 2021 might look like \u2014 I\u2019m sharing a different twist on a solocast with you to help.

I was recently interviewed by Billy Samoa Saleebey for his podcast entitled, \u201cFor the Love of Podcast\u201d. And Billy asked a series of excellent questions that can serve as some foundational elements as you work through your plan for 2021. So as you hear Billy ask me the question\u2026my hope is\u2026you will take notes of what he asked\u2026and then ask yourself the same questions. If you do that \u2014 it will help you build a solid plan for 2021.

Also \u2014 Billy asked me to map out more detail behind how the\xa0Trojan Horse business strategy works \u2014 you\u2019ll find some real behind the curtain stuff here \u2014 as well as how to plant your flag of authority, slice and dice your content into smaller cobblestones, and build out your sales funnels.

What you\u2019ll learn in this episode is about\xa0Trojan Horse business strategy:\xa0
  • Why podcasting is like a\xa0Trojan Horse business strategy
  • 3 steps for planting your Flag of Authority
  • Creative ideas for repurposing your podcast
  • What are the vital metrics we should pay attention to
  • SEO and Email list building strategies
  • How to turn your podcast into YouTube videos, weekly newsletters, and a book
  • How many loyal fans you need
  • Ideas to help treat your podcast guests like VIPs
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