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The impact of COVID-19 on small business owners \u2014\xa0Discover how COVID-19 has reshaped strategies and the impact of COVID-19 on small business owners.

For this solocast\u2026we\u2019re going to take a step back. I\u2019m going to walk you through a small slice of the data from 12-months ago on\xa0the impact of COVID-19 on small business owners\xa0for a couple of reasons.

One \u2014 I want you to see how far you have come\u2026how you moved along that path\u2026to reflect on the decisions you made\u2026and the result outcomes. And yes \u2014 nothing is ever perfect\u2026but you\u2019re still here. And there\u2019s victory in that.

Two \u2014 we\u2019re going to celebrate a few businesses and their owners who really crushed it. And I don\u2019t mean necessarily from a revenue perspective\u2026but I mean from the perspective of being the beacon of hope when we needed them to be.

Being there every time their clients or customers had a question \u2014 and oftentimes a difficult one \u2014 there they were \u2014 being helpful.

Let\u2019s celebrate that because in good times \u2014 or in bad, like a global pandemic \u2014 it\u2019s a great recipe for us to follow.

And three \u2014 as we see the economy recovering \u2014 and we see momentum beginning to come back \u2014 what are some things you could be doing right now to fill your sales pipeline with right-fit prospects?

I\u2019ll share some insights that you can take and apply.

So you see? Now\u2019s the time to double down.

• Drew McLellan and I mapped out a complete blueprint for how to do this \u2014 and how to do it well \u2014 in our book, \u201cSell with Authority.\u201d
• Stephen discussed that \u201cFocusing solely on cost\u201d \u2014 cutting causes executives and employees to approach every decision through a loss\u2014minimizing lens and pessimism permeates the organization
• How COVID-19 has reshaped strategies and\xa0the impact of COVID-19 on small business owners.\xa0

• Learn how to prevent\xa0the impact of COVID-19 on small business owners,\xa0and you can find Stephen here
• Free Executive Leadership Summary report from Predictive ROI:\xa0https://predictiveroi.com/research
• Sell With Authority by Drew McLellan and Stephen Woessner:\xa0https://amzn.to/39y7x13
• Predictive ROI Free Resource Library:\xa0https://predictiveroi.com/resources/
• Stephen Woessner\u2019s LinkedIn:\xa0www.linkedin.com/in/stephenwoessner/
• Explore the strategies to prepare for\xa0the impact of COVID-19 on small business\xa0owners by tuning in to this episode: How to lead through challenging times, with Brett Gilliland