Podcasts Business Onward Nation Strategic Gifting, with Jamie Shibley

Strategic Gifting, with Jamie Shibley

Published: Sept. 1, 2021, 8 a.m.

Strategic gifting\xa0\u2014\xa0Explore how to find the perfect target audience for your business by nurturing our guide on\xa0strategic gifting.

Strategic Gifting\xa0\u2014 Jamie Shibley believes that successful businesses are created through building strong relationships with prospects, existing clients and business associates.

Giving by nature, and from a young age working in her grandfather\u2019s floral shop, Jamie inherently understands the influence of a meaningful gift. Through her strategic gifting agency, The Expressory, she helps businesses develop long-lasting customer relationships through thoughtfully designed memorable customer experiences.

Jamie has designed experiences for numerous clients across the country, making it simple for companies to stand out and make a lasting impression. Respected as a market leader, Jamie\u2019s gift designs have been featured on Entertainment Tonight.

What you\u2019ll learn in this episode is about\xa0strategic gifting:\xa0
  • Jamie shares how her career started out in corporate IT, and she explains why she left the corporate world and started her own business
  • How her first business helped Jamie find her perfect target audience, and how she defines\xa0strategic gifting
  • Why the right gift can build bonds, strengthen relationships, and open new doors for your business
  • Why\xa0strategic gifting\xa0is about focusing on your prospects rather than on you, and how it can help you turn a prospect relationship into a collaboration
  • How\xa0strategic gifting\xa0can also be a powerful way to engage with your existing clients and help nurture those relationships
  • Why the minor cost of\xa0strategic gifting\xa0can pay massive dividends over the long term of your relationships, and how to get started developing a gifting program
  • What kind of return on investment you can see from a gifting program, and why it\u2019s important to listen for further relationship-building nuggets
  • Which key steps to follow to deploy your\xa0strategic gifting\xa0program, and how to build up your established process over time
  • Why an ongoing gifting cadence and persistence are crucial for making inroads with your prospective clients
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