Important Business Lessons, with Peter Taunton

Published: Aug. 18, 2021, 8 a.m.

Important Business Lessons \u2014\xa0Explore business wisdom and insights to drive growth and success with these important business lessons.

Important business lessons\xa0are very essential for today\u2019s modern business. Despite the ups and downs of markets and new technologies, one thing always stays the same: the important lessons we learn from our experiences.

In today\u2019s episode of Onward Nation \u2014 I will be partnering with Peter Taunton, Founder and CEO of Lift Brands. Peter is an expert at understanding consumer desires and fulfilling them. Over the years, he has acquired or founded several brands to round out the consumer-fitness experience: 9Round, Farrell\u2019s, YogaFit, STEELE Fitness, and Fitness On Demand. Together with the Snap Fitness brand, they comprise the world\u2019s largest wellness franchise organizations with over 6000 locations open or in development across multiple brands serving 165 million workouts and counting.

Peter and I are going to cover the\xa0important business lessons\xa0that you should follow to attract the right clients. You\u2019ll undoubtedly walk away with several golden nuggets that you can apply to your business.

What you\u2019ll learn in this episode is about\xa0important business lessons:\xa0
  • How Peter learned his first\xa0important business lessons\xa0at just eight years old, selling popcorn in front of his father\u2019s grocery store
  • Why one of Peter\u2019s most\xa0important business lessons\xa0to share is that sometimes it\u2019s necessary for things to get uncomfortable for you to achieve your success
  • How Peter helps his coaching clients recognize the changes and pivots they need to make to restart the growth of their businesses
  • Why getting your entire team aligned is vital, and what key lessons Peter\u2019s book \u201cImpossible Hill\u201d teaches about discipline, accountability and perspective
  • Why we usually see a curated, fictional version of people\u2019s success, and why those who are truly giving of their wisdom are the best teachers
  • How Peter built out a thriving, successful team full of coachable people at Snap Fitness, and why this team was crucial for the brand\u2019s success
  • Why recognizing team members who are \u201cpulling deep on the oars\u201d with love and respect is vital for building loyalty and strengthening relationships
  • How Peter tackled the tough challenge of turning around a failing business by focusing on the opportunity it presented rather than the difficulty
  • How 22-year old Peter led by example and created a shared purpose for the club\u2019s team of 50 employees, and how he turned things around in just 8 years
  • Why Peter wrote his book \u201cImpossible Hill\u201d, and why he considers himself a \u201chill-taker\u201d who can overcome unbelievable odds

\xa0

Additional Resources: